to microchunk or not to microchunk

English

to microchunk (third-person singular simple present microchunks, present participle microchunking, simple past and past participle microchunked)

To split up a product or service sold traditionally as a package.

Example: If I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go wherever it wants to go.

http://en.wiktionary.org/wiki/microchunk