Mostrando entradas con la etiqueta medios de comunicacion. Mostrar todas las entradas
Mostrando entradas con la etiqueta medios de comunicacion. Mostrar todas las entradas

lunes, 23 de noviembre de 2009

Nueva actualización del sobre de la industria de la prensa escrita en Chile, 2008

Esta estimación supone que el 70% de los ingresos de los medios escritos proviene del avisaje, y el resto de la suscripción o la compra de unidades en kioskos.

Fuente:
Inversion 2008
Inversión Publicitaria
ACHAP - MEGATIME
Febrero 2009

sábado, 28 de marzo de 2009

La economia de la media, documento de trabajo

La_Economía_de_la_Media

y para los inversores, ¿que se nos viene por la web?

JPMorgan Internet Report 2009 JPMorgan Internet Report 2009 2020systems JPMorgan’s Internet analyst Imran Khan and his team released a major study called "Nothing But Net: Investment Outlook for Global Internet Stocks in 2009". The research notes that performance-based advertising has steadily gained share of total U.S. online advertising dollars over the past five years. This year, search is set to increase by 10% to nearly $16 billion, while graphical ads, both performance-based and branded, will increase by just 6.3% to $8.4 billion.

medir, siempre medir ... es la única forma de saber como lo estamos haciendo

Media Metrics: The True State of the Modern Media Marketplace -- Version 1.0 (Thierer-PFF) Media Metrics: The True State of the Modern Media Marketplace -- Version 1.0 (Thierer-PFF) Adam Thierer This special report from the Progress & Freedom Foundation -- "Media Metrics: The True State of the Modern Media Marketplace" -- provides an objective snapshot of the health of America's media landscape. It examines the issue both from the perspective of consumer welfare and the health of various media industry sectors. This is version 1.0 of the report. Occasional updates will be made available at www.pff.org.

viernes, 20 de febrero de 2009

una bibliografía para empezar ... sugerencias??

Albarran, A. and Mierzejewska B. (2004) Media concentration in the US and EU: a comparative analysis, 6th world media economics conference, Montréal, Canada

Albarran, A. (2002) Media Economics, 2nd Ed. Iowa State Press

Blair, R.D. y Romano, R.E. (1993) Pricing decisions of a newspaper monopolist. Southern economic journal

Bucklin, R. and Caves, R. (1989) Games of survival in the US newspaper industry, Applied economics

Dewenter, R. (2003) The Economics of media Markets, discussion paper No10, department of economics, Universitat der bundeswehr hamburg

Dertouzos J. and Trautman, W. (1990) Economic effects of media concentration: estimates from a model of the newspaper firm, Journal of Industrial Economics

Djankov, S. Et al. (2001) Who owns the media? Working paper 8288, NBE Research

Fisher, T. and Konieczny, J. (1995) The relative rigidity of oligopoly pricing, Economics Letters, Volume 49, Issue 1

George L. (2006) What’s fit to print: the effect of ownership concentration on product variety in daily newspaper markets, Working paper, City university of New York city

George, L. and Waldfogel, J. (2000) Working paper 7944, NBE Research

Kang, J., (2007) Institutional Determinants of the Structure of the Daily Newspaper Industry: A Cross-Country Study, annual meeting of the International Communication Association

Lacy, S. and Davenport L. (1994) Daily newspaper market structure, concentration and competition, Journal of media economics

Lacy, S. and Martin, H. (2004) Competition, circulation and advertising, newspaper research journal

Meir, W. (2002) Media ownership – Does it matter? Networking Knowledge for Information Societies: Institutions & Intervention, Delft University Press

Rosse, J.N. (1967) Daily Newspapers, Monopolistic Competition, and Economies of Scale, American Economic Review

Van Kranenburg, H. (2001) Economic effects of consolidations of publishers and newspapers in the Netherlands, The Journal of media economics